From ”That’s Hot” to ”That’s Smoooth”.

In February 2023, Klarna launched their newest global brand awareness campaign ”That’s Smoooth”, starring Y2K icon and catchphrase queen, Paris Hilton.

The campaign was present across various Klarna channels e.g. OOH placements and in the Klarna app. For this campaign I worked on various design touch points to bring the Y2K feeling to all assets.