Klarna x Visa

(European marketing campaign)

TOUCH-POINTS

Graphic design
Print design

CREDITS

Made at Klarna
Visa
UEFA

In July 2022 the Women’s Football Euros was hosted in England, it was the first time the competition would be hosted in the “home of football”.

We were tasked to for a full funnel campaign featuring selected members of Team Visa (Kosvare Asllani, Shanice van de Sanden, Fran Kirby, and Lucy Bronze) that represent key teams (and Klarna markets) but also have the right blend of cool and a unique look.

The aim was to show the athletes as we don’t usually get to see them - off field. And to give them the platform to express themselves as strong, independent individuals in a highly sophisticated way, expressing their personalities through fashion.