#BIFL

(Global marketing campaign)

TOUCH-POINTS

Graphic design

CREDITS

Made at Klarna

For Earth Week 2023, we built the #BUYITFORLIFE list together with Reddit and their BIFL community to showcase products that will last you a lifetime. The goal was to increase awareness of Klarna’s sustainable tools and help shoppers make better decisions on what and how they shop. Make better sustainable choices both for the environment and your wallet.

For this campaign, the creative vision was to create a visual expression that embodied “rough”, “sustainable”, and “high quality fashion”.

The campaign was built in a scaleable way to increase awareness year after year.