H&M

(72 hour Design Sprint)

TOUCH-POINTS

Research
Concept creation
Graphic design

CREDITS

Made at Hyper Island
H&M

The H&M group is working on achieving their goal that by 2030, all the group’s brands will only use recycled or sustainably sourced materials in their collections. To achieve this goal H&M approached Hyper Island with the brief: “How can H&M own the meaning of sustainability and attract the Generation Z audience?”

We developed the idea that H&M collects and reinvents “otherwise-thrown-away-resources" by offering free pre-paid postal packages. Then reinventing the collected material into homeware for H&M Home. A unique initiative and genuine effort to operate more sustainably and adding a new layer of circularity to attract Generation Z.

Among 27 other presentations, we were one of three winners. We were invited to H&M for a second pitch.